The annual 2010 World Travel Awards took place in London recently and Holiday Inn Express walked away with the prestigious accolade for the “World’s Leading Budget Hotel Brand.”
“This is a great recognition of an incredibly powerful and trusted global brand and we are proud that our local properties are regarded as some of the best in the world. We continue to seek opportunities for expansion of the brand in South Africa." said Gavin Watson, Managing Director of ISO Leisure Hotels (Pty) Ltd, the management company for Holiday Inn Express South Africa.
Holiday Inn Express is a fresh, clean, uncomplicated hotel choice, offering comfortable and affordable hotel accommodation for both business and leisure travelers. This is the fastest growing global brand in the industry and there are currently 5 properties in major South African business hubs.
“Our South African hotels were some of the first to take part in a $1 billion global re-launch of the Holiday Inn brand family, announced by InterContinental Hotels Group (IHG) in 2007. The aim of the re-launch was to create a more contemporary brand image, increase quality and drive consistency across over 3,300 hotels around the world. It is clear, from this award that this has been successful. Gone is the brand South Africans remember from the 80’s – this is a new era of modern, affordable hotels.” says Sandra Boome, National Marketing Manager.
The re-launch included features such as new bedding (guests can select their pillows from a choice of firm or soft), upgraded showers and amenities and a redesigned, modern logo.
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