SIA to establish new subsidary airline

Singapore Airlines has today announced its intention to establish a new nofrills,
low-fare airline operating widebody aircraft on medium and long-haul
routes.


The new airline is being established following extensive review and
analysis. It will enable the SIA Group to serve a largely untapped new
market and cater to the growing demand among consumers for low-fare
travel.


Operations are expected to begin within one year. The airline will be wholly
owned by Singapore Airlines, but will be operated independently and
managed separately from SIA.


“We are very excited about what our new low-fare subsidiary will offer to
consumers. We are seeing a new market segment being created and this
will provide another growth opportunity for the SIA Group,” said SIA CEO Mr
Goh Choon Phong.


“As we have observed on short-haul routes within Asia, low-fare airlines
help stimulate demand for travel, and we expect this will also prove true for
longer flights.”


Mr Goh added: “At the same time we remain fully committed to the further
growth of SIA, which will continue to offer the highest-quality products and
services to our customers.”


More details will be announced by the new airline’s management team in
due course, including its branding, products and services, and route
network.