IMPERIAL tourism subsidiary Edusport appointed Sales Agent for the 2014 FIFA World Cup

Johannesburg – 31 May 2011-  IMPERIAL Holdings’ tourism division subsidiary, Edusport Travel, has been awarded exclusive hospitality programme agent in South Africa for 2014 FIFA World Cup BrazilTM and the 2013 FIFA Confederations Cup. 


Edusport Travel is one of South Africa’s key players in the sports travel industry and provided hospitality packages for the 2010 FIFA World Cup. Through its partnership with MATCH Hospitality, it will provide local fans with a range of exciting packages for the 2014 FIFA World CupTM. This includes tickets, accommodation, transport and tourist activities in Brazil.  


Managing Director of Edusport Travel, Ed Hill, said: “This is a really exciting opportunity for Edusport Travel and the IMPERIAL Holdings Group. Soccer is a major passion in South Africa, and, with Brazil already being a popular destination for South Africans, we believe that many local companies will choose the 2014 FIFA World CupTM as an ideal incentive opportunity.”


“Edusport Travel was intricately involved in the travel logistics for the 2010 FIFA World Cup TM in South Africa. We worked closely with MATCH in managing supporter movements over the six weeks of the tournament and we understand the challenges of operating logistics during one of the world’s biggest sporting events. Our experience will ensure that our hospitality clients will be well looked after in Brazil for the 2014 World Cup with a variety of packages for obtaining match tickets, booking accommodation and arranging all travel arrangements.“


CEO of IMPERIAL’s Tourism division, Moeketsi Mosola, said: “This partnership with Match Hospitality is a clear indication of Edusport’s expertise and networks in the South African market. Through Edusport’s extensive footprint, the IMPERIAL Group is assured exposure to international sporting events such as the 2014 World Cup.  This has expanded our profile as a key service provider for international sporting events.”


Global ticket sales for the 2014 FIFA World CupTM will commence on 1st October 2011 and thereafter Official Commercial Hospitality Packages will be offered exclusively by Edusport to South African based companies, clubs, organisations and individuals wanting to attend. More information is available at www.edusport.co.za