Peermont has launched Crown Key, the group’s new loyalty programme, “aimed at giving corporate and government guests better value and an experience above and beyond the hotels group’s star ratings.” Peermont did its research into competitor programmes, and the hotel group decided that the new Peermont Crown Key Rewards Programme would be easy to understand and offer members “real benefits” at all of the group’s 16 hotels in South Africa and Botswana from the day they join.
Crown Key members will enjoy automatic room upgrades where available, a free welcome beverage and mineral water in the room, complimentary movie and show tickets, free Internet access at all hotels, as well as discounts on green fees and spa treatments. Corporate and government travellers can now earn valuable loyalty points and redeem them for a free stay. Members who stay 10 nights get one free. For every R10 or P10 spent, a member earns one Crown Key Point. Incidental expenses like room service, laundry or phone use earn points as well. Guests at 4 and 5-star hotels enjoy more benefits, including unlimited free Internet, newspaper deliveries on the house, airport pick-up and free laundry on one item.
Crown Key members also have access to more than 228 lifestyle discounts and offers through www.peermontrewards.com. The Crown Key programme is free to join, and there are no tiers to membership, so corporate and government guests get a better business experience upon joining, at hotels of all star grades, as long as they stay at regular qualifying rates – such as the Best Available Rate (BAR), corporate contract or government rate. There are also no limits or blackout periods for redemptions . Points are redeemable on any available rate or package. And when members do cash in points on a free night at a Peermont hotel, they can earn points on that night too – a “double-dip” bonus. Points status can be checked online at www.crownkey.co.za.
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