The Protea
Hospitality Group has launched a newly enhanced Prokard rewards programme that
presents far greater value to Prokard Rewards Programme members.
Protea
Hospitality Group Director of Sales, Marketing and Revenue, Danny Bryer, says
the new Prokard value propositions have been created because of the evolving
needs of the approximately 100,000 loyalty card holders.
Prokard Rands
can now be used to pay for any services or extras you choose to your hotel bill
during their stay. All Prokards now feature a mag-stripe allowing you to simply
swipe your Prokard at check-out to cash in your Prokard Rands against your
total hotel bill.
The Prokard
Bronze Card is a new entry-level card offered complimentary to guests who stay
at Protea Hotels and African Pride Hotels. Procard Silver and Gold memberships
can be purchased from R495 per year.
Silver and
Gold Prokard members are entitled to numerous privileges that include
complimentary early check-in, complimentary late check-out, complimentary room
upgrades and discounts of up to 10% off the Best Available Rate (BAR), up to 5%
off special offers advertised on proteahotels.com and up to 20% off
accommodation when travelling in Africa.
Prokard Gold
members also enjoy discounts of up to 50% on the food portion of their
restaurant bill in participating hotel restaurants.
Bryer says
the Prokard portal on the new website has been streamlined and simplified,
making it easier for members to see at a glance how many Prokard Rands they
have accrued and how they can redeem them on future accommodation and other
hotel services.
“The changes
we have made to the Prokard Rewards Programme can be distilled into one
concept, which is to provide travellers with more tangible benefits where it
actually counts whilst maintaining guaranteed redemption on member rewards,” he
says.
No comments:
Post a Comment