Starwood Preferred Guest (SPG), Starwood Hotels & Resorts’ loyalty programme, recently introduced its iPad app and new design to support iOS 7.
“Travel is inherently mobile and the
rapid advancements in technology enable us to extend the personalised
experience guests receive in our hotels to their most personal devices,” said
Chris Holdren, Senior Vice-President,
Starwood Preferred Guest & Digital. “Following our success with the SPG app for iPhone, we built the SPG app for iPad using insights we have gained from
our members.”
Today’s travellers are increasingly
using mobile devices to search for and explore destinations, as well as book
rooms and other travel services. Industry wide, 40% of travel searches occur on
mobile devices, up from 25% in 2012. Starwood’s mobile bookings are growing at
an annual rate of 1,000% – five times greater than the annual growth rate of
the web channel 10 years ago.
The SPG app
for iPad will launch in both English and Chinese and will be updated with
additional versions and multiple languages. The app is currently available for
free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps.
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