BA Ramps Up Inflight Entertainment

British Airways has become the first UK airline to enable customers to watch their in-flight entertainment screens from the second they reach their seat to the moment they arrive at their destination. BA customers will now be able to spend even more time – up to an hour more – enjoying movies, top TV shows and a wide selection of music onboard the airline’s flights. The extension to in-flight entertainment is part of a £5 billion investment programme by British Airways, which includes new aircraft, refurbished cabins and better lounges. In line with other UK carriers, BA currently starts its in-flight entertainment system once the aircraft has taken off and following various announcements, and turns it off 15-20 minutes before the aircraft lands. The airline was given the green light by the Civil Aviation Authority to introduce extended in-flight entertainment on its fleet of long haul aircraft.