Travelport Unveils Egypt Investment

According to breakingnewstravel, Travelport has unveiled plans to invest further in Egypt. In a study co-sponsored by Travelport and conducted by market research company Pho-CusWright, the findings were that the travel industry in Egypt is set to start recovering in the near future, with the tourism sector predicted to grow from $5.1bn in 2012 to $5.9bn in 2014.
 As such, Travelport has emphasised its focus on Egypt as a strategic investment region, by unveiling a robust business strategy for the country, based on Travelport’s four pillars of investment: Unrivalled Content, Intelligent Search, Empowered Selling Experience and Open Platform.
 In the next 18 months Travelport will introduce a range of new products to Egypt’s travel trade, including the Document Producer Plus, a product that allows subscribers to produce numerous documents from a PNR, and Rapid Reprice, Travelport’s revenue management tool.
 Since the start of 2013, Travelport has also launched a number of other new solutions in Egypt, including Agentivity, Travelport’s business intelligence suite, and Travelport Merchandising Platform. Later this year, Travelport will also start offering a ‘floor walker’ service to new customers, to insure smooth migration to Travelport systems.
Travelport will also continue to invest in mobile and online technologies to complement existing products such as Travelport Mobile Agent, which enables Travelport-connected agents to gain access to Galileo desktop from their smartphone, and Travelport View Trip Mobile, the itinerary management tool.

Travelport Launches New Product

Travelport has unveiled the Travelport Merchandising Platform, which transforms the way airlines deliver their products and the way that those products are displayed to travel agents.
The platform enables airlines to: differentiate and distribute their full suite of products and services, including fares and ancillaries, with complete consistency across all channels; distribute their content using whichever technology best suits their business model; achieve greater brand consistency by controlling how their product is presented across all channels; maximize return on investment by demonstrating differentiation from their competition and increased ancillary sales.
 Travelport Merchandising Platform enables travel agents to: access the full range of airline products, including ancillaries, in their familiar, consolidated and integrated workflow, which will assist them in making the best informed choice for their customers; offer a better, more complete service demonstrating their deep product expertise to customers; maintain high levels of productivity and reduce training times.
Travelport Merchandising Platform encompasses industry-leading technologies that facilitate the acquisition of additional, richer content from airlines, whatever the source of that content, i.e. through APIs, through industry standard data filing protocols, such as ATPCO, or through a blend of both.
The Travelport Merchandising Platform then enables the ability to display and promote this content across all points of sale. It also provides three retailing solutions: Travelport Aggregated Shopping (launching now); Travelport Ancillary Services (already available); Travelport Rich Content & Branding (launching later in 2013). Travelport Merchandising Platform is the outcome of the company’s investment in industry-leading technology to allow airlines to differentiate their products via the travel agency channel, whilst enabling travel agencies and consumers to fully understand and compare products and offers from those airlines.