Europcar Unveils New Logo

 Europcar’s latest logo took to the skies last month when the second kulula Boeing 737-800 showcased the car rental company’s new branding in South Africa. Europcar international has launched a new logo that, it says, “embodies the company’s values of dynamism and power”. The statement accompanying the media release went on to say that “this new iconic logo conveys mobility and acts as a quality stamp on all Europcar sub-brands and offers. The “e” symbol is a strong graphic design and has become a signature for Europcar’s tagline – ‘moving your way’. With the revamped logo, Europcar is making a brand promise to all of its customers that they can expect the same high quality service and products across the world.”