Travelport Launches New Product

Travelport has unveiled the Travelport Merchandising Platform, which transforms the way airlines deliver their products and the way that those products are displayed to travel agents.
The platform enables airlines to: differentiate and distribute their full suite of products and services, including fares and ancillaries, with complete consistency across all channels; distribute their content using whichever technology best suits their business model; achieve greater brand consistency by controlling how their product is presented across all channels; maximize return on investment by demonstrating differentiation from their competition and increased ancillary sales.
 Travelport Merchandising Platform enables travel agents to: access the full range of airline products, including ancillaries, in their familiar, consolidated and integrated workflow, which will assist them in making the best informed choice for their customers; offer a better, more complete service demonstrating their deep product expertise to customers; maintain high levels of productivity and reduce training times.
Travelport Merchandising Platform encompasses industry-leading technologies that facilitate the acquisition of additional, richer content from airlines, whatever the source of that content, i.e. through APIs, through industry standard data filing protocols, such as ATPCO, or through a blend of both.
The Travelport Merchandising Platform then enables the ability to display and promote this content across all points of sale. It also provides three retailing solutions: Travelport Aggregated Shopping (launching now); Travelport Ancillary Services (already available); Travelport Rich Content & Branding (launching later in 2013). Travelport Merchandising Platform is the outcome of the company’s investment in industry-leading technology to allow airlines to differentiate their products via the travel agency channel, whilst enabling travel agencies and consumers to fully understand and compare products and offers from those airlines.