African Office for Preffered Hotels

Preferred Hotel Group has continued to expand globally, by opening its first sales office in Africa - the company’s 34th globally – in Cape Town, South Africa. With the newly-appointed Caroline Daniel at the helm as Director, Global Sales - Africa, the group is hoping that this office will further grow the brand’s presence on the continent. Preferred Hotel Group currently represent over 45 hotels in Africa, with 20 of those in South Africa.

Among those, the intimate Last Word Collection of Boutique Hotels, Cape Royale Luxury Hotel, Lawhill Luxury Apartments, Pezula Resort Hotel & Spa and Shamwari Game Reserve. For the rest of Africa, notable members include Essque Zalu Zanzibar in Tanzania, The Russelior Hotel & Spa in Tunisia, Hotel Carlton in Madagascar, Sarova Stanley in Kenya and the Zambezi Queen, which operates on the Chobe River between Namibia and Botswana.